Professional video production is the process of creating video content. This includes everything from planning and ideation to shooting and editing.
The first step in this process is to get clear on the aim of your video. This will help ensure that your video meets its purpose, feels on-brand, and resonates with your audience.
Planning
As with any video project, it’s best to start with a big-picture plan. This will help ensure that the final product meets your marketing objectives and ladders up to your brand’s overall marketing strategy. This process will also help you determine how your content will be used, which is particularly important if you plan to use it across social media platforms, in-person events, or digital billboards.
The planning process should also involve a budget and timeline, as well as casting and hiring, location scouting, directing, cinematography, lighting, and audio. Having these details in place will save you time and money in the long run.
If you are unsure about the scope of your video production needs, it’s best to work with a full-service agency or production company. These companies offer all of the services that you’ll need to produce professional video footage, from start to finish. They’ll be able to create a custom solution that fits your specific needs.
Shooting
Once the script and storyboard have been approved, it’s time to get on set. This can involve scouting locations and sorting out other logistical considerations like inviting guests or renting equipment.
If you’re working with actors, it’s essential to cast them carefully. Look for someone who can take direction well and has experience with the type of acting required in your video. You can find potential talent by searching for a ‘casting call’ online or on websites like Backstage or Actors Access.
It’s also important to consider your budget. If you want to hire a video production team, be sure to ask them what their price range is and how complex your project will be. For example, a videography company such as Riverside has custom pricing that depends on your project brief and audience. It even offers a subscription option that gives you studio-grade videos across multiple platforms and uses data tools to continuously improve your campaigns.
Editing
Video editing is the process of taking the footage and scenes you shot and making them cohesive, attractive, and engaging for your audience. This is a key part of your video production that requires both creativity and technical knowledge.
Video editors are responsible for ensuring that all of the footage that directors, storyboard artists, and other creatives produce is compiled into a complete film. They do this by working closely with the filmmakers to ensure that the final edited project is in-line with their goals and objectives.
During the editing process, your editors will add in any visual effects that you have outlined in the storyboard. They will also fine-tune the timing of each clip and edit them together into a sequence that flows well. They may also use color grading to make the video look more polished and professional. This involves using brightness, white balance, contrast, and color match tools to optimize the visual style of your film.
Post-production
The post-production phase is when everything that has been filmed and recorded gets edited together. This is where the magic really happens! This is where all of the scenes are stitched together, any music and sound effects are added, and any visual effects that may be needed.
This is also the time when any revisions to the video can be made if necessary. Once the video is finished, it can then be exported into different formats for use on various platforms.
Whether you’re looking for a full Professional video production Seattle service or simply just a freelancer to help with one-off projects, there are plenty of options out there. Some of the most reputable and experienced services include Casual, who offer a global network of creatives to work with on projects depending on location, size, audience, and budget. Check out their 2022 showreel to see some of the work they’ve done for brands like Nike and Apple.
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