Unlocking Economic Growth: The Benefits of Hosting an International Sports Event

Hosting international sports event such as Olympics or football World Cup gives the host country great benefit in terms of development. It improves infrastructural projects, city beautification, accommodation and transport system. It also helps in transferring first class technology to the country (Institute of International Trade, 2011). Sporting events bring competitors together to compete in …

Exploring Overseas Sport: A Global Phenomenon

Athletes who pursue opportunities to play sports overseas gain valuable life experiences that are not easily attainable at home. From exposure to different playing styles and higher levels of competition to cultural exchange and financial rewards, international sport offers athletes a wide range of benefits that can shape their careers and lives. As a global …

From Concept to Reality: Hosting a Sports Event

In a world where local media is struggling to find positive stories, sports events provide a plethora of opportunities for newsworthy, community-focused coverage. They showcase underdogs and over-achievers, and bring visitors to fill hotel rooms during traditionally slow months. Successful sporting events require effective communication and collaboration between organisers, participants, sponsors, vendors and the local …