Link building tools are pieces of software that automates your outreach and helps you find new opportunities. It also saves you time and makes the process more efficient.
These tools use automated processes to post links in forums, communities, and Q&A sites. They are easy to use but have little value in the eyes of Google.
URL Profiler
URL Profiler is software allowing SEO professionals to collect and analyze data at a domain level. This allows them to better understand their own websites and those of their competitors. Various features are available to help them collect and process this data. These include analyzing social media, conducting a domain lookup, and even finding email addresses.
Another feature is its ability to provide link prospecting data. This is done by plugging in API keys for different tools (Mozscape, Majestic and Ahrefs) to quickly sort prospects by individual domain-level metrics. Additionally, the uClassify option can be used to identify topical relevancy of prospect sites.
In addition, URL Profiler can also be used to run a bulk check on desktop and mobile PageSpeed scores for web pages. This can be a useful tool for identifying pages that have slow performance and could benefit from optimization. It can also identify any issues such as excessive use of video or script and oversized images that could cause slow page speed.
Ahrefs
Ahrefs is an SEO software solution that offers a wide range of features to assist with the process of building links. Its ‘Site Explorer’ feature allows users to see the backlinks of a website — including low-quality links — and identifies opportunities for link building. It also helps marketers understand their competitors’ strategies by identifying their top keywords and traffic metrics.
The tool also offers a ‘SERP History’ function that allows users to track changes in SERPs over time. This can help identify little 1% onpage SEO wins, like duplicate titles and missing meta descriptions, that could make all the difference.
However, one thing that Ahrefs doesn’t offer (which key competitor Semrush does) is a way to manage outreach efforts. This means that while the tool can help with research and identification of link building opportunities, it will still require a manual workflow that involves Excel spreadsheets and email marketing tools for actual outreach.
Majestic
Majestic SEO is one of the most robust and versatile suites of link-centred tools available. Its Site Explorer gives digital marketers and SEO professionals detailed insights into a Web site’s backlink profile, helping them craft more effective link-building strategies.
This tool also allows users to discover and monitor new opportunities, including competitor links. For example, the tool’s Topical Trust Flow feature helps marketers identify websites with high trust scores that are relevant to their niche.
It also provides data on referring IPs and referring subnets, which give a more comprehensive picture of a website’s link profile. This information can help you identify competitors’ link building strategies and improve your own.
Majestic also offers a variety of APIs, which allow users to access the tool’s backlink and domain data from other software programs. These APIs can be used to automate tasks and create comprehensive reports. Using this tool can save time and increase productivity. A free Majestic SEO trial is available to help you decide whether the software is right for you.
Pitchbox
Pitchbox is a tool for managing link building campaigns. It is designed to help SEO agencies and in-house teams save time and improve results. It also helps them find influencers and automate outreach. Its features include a process-oriented workflow, smart templates, and NSP (Natural Sending Patterns).
It can be used to automate the whole link-building process, from finding influencers and websites to preparing emails. It can even find broken links and contact webmasters to request their removal. It can also track campaign progress and keep a record of the number of links won.
It has a unique feature called “Unmatched Emails” that filters out all emails not sent to the target. This way, you can stay focused on the outreach process and not get distracted by emails that haven’t been sent out yet. This feature is particularly useful when running multiple campaigns at once. In addition, it allows you to pause outreach until an important deadline passes.